Clubforce Playbook

It's important to remember to keep it simple and think about the user experience, make it as easy as possible for members to sign up. Reducing the number of types of membership can make it easy for your members to find the right one, also remember you can filter the different age groups by DOB in the reporting section.

Make sure to think about how you can make it easier for your members to pay, do you want to offer instalments on certain plans

do you want to offer discounts for parents with multiple children in your club etc.

Click here to see example of how you can structure your plans. 

Stripe is an online payment processor and payment gateway that lets customers securely pay online for products and services.

Stripe requires us to create an account for your club linked to an authorised representative of the club. To create these accounts, they need to collect a small amount of information including confirming the contact details and identity of an authorised representative of the club.  

This must be someone on the committee for example treasurer/secretary/chairperson . Click here to find out more about how you can get set up with the payment provider. 

Send on their details for their login details to be created (first name, last name and email address). 

Once you've decided the above, fill in the Clubforce registration form with as much information as possible and we'll get your clubs Clubforce journey started. Click here to fill in form.

Decide who is going to be in charge of keeping the website up to date weekly (does not need to be tech savy). Clubforce club websites are templated to make populating, building, and managing your website as simple as possible without needing expert technical skills.

Look for someone who is genuinely excited about the website's purpose and is willing to dedicate some time and effort to keep it up to date and someone who can collaborate with others and link in with your social media volunteer so its all aligned also.

The Club website is more than just a website, this will be the central hub for your club membership, fundraising and promotion so make sure you put time in to structuring it all out. For example decide what type of main banner image you want, how many news articles you want to display and what pages you want to put on the navigation bar at the top.

Click here to see a good example example of Clubforce United templated layout.

Look at elements such as the colour scheme, layout, tone of voice and overall look and feel of your site. In essence, your website theme is a direct representation of your club, this can help you select a theme which will make the right first impression for your members and supporters.

High resolution images are pictures or photos where the media has higher concentrations of pixels or dots, resulting in better quality and clarity of the image. Make sure that the main banner image fits correctly, some elements may get cropped depending on screen size so make sure to see how it looks on a desktop and mobile phone screen.

The "About Us" section helps establish the clubs identity and provides visitors with a sense of who the club is, what you stand for and the overall mission. It allows the club to showcase the club history and achievements.

It's important to have your website populated with up to date content, give your website visitors something to read once they come to your site for the first time.  People will be genuinely interested in your club news, so adding fresh material to your site on a regular basis means that will come back to see what's going on.

Make sure once you go live that you share your new link on all club social media channels, update your instagram and twitter bio link with the new registration link. You can use tools such as Linktree, this allows you to create a personalised and customisable page that houses all the important links that you want to share with your community. 

Once your website is up and running you will have news articles on the main page, make sure that you share your new registration link in these articles. Publising the link across various forms of communications gives your club the reach thats needed to get your members signed up.

Make sure you have all club members email addresses and start drafting your email communication to members, once live, add in the new registration link to email and send to all.

It's important to note that if you are moving from Clubforce Classic to NextGen, we can activate the ARM to reach out to your members, but if you’re coming from a different system try retrieve as many emails as possible before doing so.

Posters and social media posts will help create interest and awareness. There are various platforms out there that clubs can use to create some social media graphics and posters to share around the community and at the clubhouse. 

Canva is a very helpful tool a lot of clubs use for free that provides template designs which clubs can use and incorporate their own club colours, logo and QR code which can direct people directly to the membership registration link. Our tip here would be to find someone who is into social media or graphic design to help out with this.

While your waiting to go live, start combing your list of teams and groups that will need to be set up on the connect app and have the assigned manager beside it so it's ready to go once live. Groups can also be set up for coaches, volunteers and committee members to communicate in also.

Once you know what group managers are needed, you will need their email address and first and last name to assign them.

Start drafting up the communications you would like to send out letting members know Connect will be the main communications app going forward. Club members will receive an invite to download the app via email when they’re added to a group.

If you haven't already got your licence, click here to find out how easy it is to receive this.

Chose your number format, for example 1-28 or 1-32 etc, also choose your frequency so weekly, bi-weekly.

If you are completely new to lotto, number format is basically how many numbers are in the draw each week, the majority of clubs pick between 1-32, but you can choose more or less. Frequenct then means how often do you want to run it, once a week or every second week etc.

It is important to give your members three to four options to choose from when purchasing, click here to see example of draw purchase options for example.

This should be your fundraising or lotto administrator, it will take five to ten minutes on the chosen evening. Click here to view the four simple steps.

Having an allocated day and time keeps members up to date and gives them something to look forward to.

Some clubs run the draw live in person with someone recording it and then posting it on social media after, we find this works well as it gives your members something to look forward to and also provides transparency. There is also an option to "Go live" via facebook. You can change it up each week you could have the club captain in as a special guests to pick the numbers or a club stalwart for example, it's always important to involve the community in all fundraising efforts.

Of course, club members will be your main target audience but you can also think outside the box and promote to expats worldwide. 

Research what platforms you could use to create some social media graphics and posters to share around the village and club. Canva is a very helpful tool a lot of clubs use for free that provides template designs which clubs can use and incorporate their own club colours, logo and QR code which can direct people directly to the lotto link. Our tip here would be to find someone who is into social media or graphic design to help out with this.